Delafield to Unveil New Brand at Chamber of Commerce Dinner

DELAFIELD, Wis.—Vintage light posts, classic architecture and streets lined with Americana. Delafield, one of Wisconsin’s instantly recognizable cities, has an interesting story to tell. And it’s now ready to be told.

Built on its timeless style and small town ideals, Delafield will unveil its new brand at the Delafield Area Chamber of Commerce Annual Dinner on April 30. Created through a combined effort between the Chamber of Commerce and Tourism & Promotion Council, its aim is to quantify the city’s unique charms and ideal location as a retreat from the big city stresses of nearby Milwaukee, Madison and Chicago.

“The atmosphere sets Delafield apart from other Wisconsin cities,” said Bonnie Dixon, 2008-2009 Delafield Chamber of Commerce President. “Delafield is laid back like a small town, but with plenty of options you would expect from a large city. It’s the best of both worlds.”

Delafield’s positioning as an “escape destination” is based on more than just the city’s friendly demeanor, however. The Delafield Hotel, the only Preferred Boutique™ property in the Midwest, is one of only 15 hotels in the central United States to be recognized on
the National Geographic Traveler 2009 Stay List. The hotel is also partnered with
nationally acclaimed Erin Hills Golf Course, named by Golf magazine and Golf Digest as
one of the top new courses in the United States.

Delafield was largely designed according to the vision of Bob Lang, who is now synonymous with the city for shaping more than 20 traditional downtown buildings including the Delafield Hotel and Wells Street Tavern. Though these properties typify Delafield to many, the city also contains several mainstream dining, shopping and entertainment options.

“Being well-rounded is vastly important,” Dixon said. “It’s great for giving people a relaxed, yet fulfilling experience once they’re here, as well as attracting people in the first place.”

Delafield is located among the tranquil water and rolling hills of Waukesha County’s “Lake Country” and is home to 6,500 residents. For more information, please call the City of Delafield Chamber of Commerce at 262/646-8100 or visit 

News Release FOR IMMEDIATE RELEASE Contact: Luke Kloberdanz, IATA staff (800-227-0046,

The City of Delafield becomes an Ice Age Trail Community

Delafield, WI — When complete, the Ice Age National Scenic Trail will cross approximately 132 communities in 31 of Wisconsin’s 72 counties. Along the way, the Trail takes users to some of the best glacial features in the world, provides opportunities for personal rejuvenation, is an outdoor classroom, and is an economic resource for communities. These assets make the Ice Age Trail a welcome addition to many communities ranging from small roadside stops to bustling metropolises.

The Ice Age Trail Alliance has established the Ice Age Trail Community program, designed to help communities leverage the Trail as an economic and social engine, while promoting the Ice Age National Scenic Trail to community members and visitors alike. Commitment to this program represents an agreement to cross promote one another, building healthy and vibrant communities.

The City of Delafield is the most recent addition to the Ice Age Trail Community roster. Tucked in the heart of the Kettle Moraine, Delafield is rich with outdoor beauty and year-round recreational activities. It offers casual and award-winning dining, lodging, specialty shopping and unique historic sites. Delafield is full of friendly faces and stays true to its small town ideals.

To celebrate this designation the Alliance and City of Delafield plan to host a National Trails Day event on June 3rd, 2017. Details to follow.

The Ice Age Trail, one of only eleven National Scenic Trails, is a thousand-mile footpath highlighting Wisconsin's world-renowned Ice Age heritage and natural resources.

The Ice Age Trail Alliance is a non-profit volunteer- and member-based organization established in 1958 that works to create, support and protect the Ice Age Trail. Visit for hiking information and volunteer opportunities.

Delafield is a vibrant city, nestled in-between Milwaukee and Madison, Wisconsin, and is set among the tranquil waters and rolling hills of Waukesha County’s “Lake Country." For more information, please call the Delafield Chamber of Commerce and Tourism Council at 1-888-294-1082 or visit www.visitdelafield.orgAlso find us on Twitter (@visitdelafield) and Facebook (

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