Delafield Uses Smartphone Technology to Engage Visitors at the Block Party on July 8-9

AUGUST 28 2011, DELAFIELD, Wis.— On July 8th and 9th, 2011, visitors to the annual Delafield Block Party: Food and Music Festival can win one of two $250 top prizes or one of 20 instant win food and beverage tickets by scanning QR Codes displayed at more than 40 locations throughout the festival and other Delafield hotspots. Delafield is one of the first cities in the country to use this innovative technology to promote visitor interaction throughout its community event.

To be part of the fun, visitors simply need a smartphone and a QR Code reader app, which can be downloaded for free at Festivalgoers scan the QR Code, and it automatically links them to a mobile-optimized entry form they can submit for entry to win the $250 prize. Or they may be alerted that they are an instant winner and they can go to the red information tent on the festival grounds, with the instant win screen still displayed, to pick up their instant win prize, $10 of block party food and beverage tickets. Each QR Code is only good for one scan per person, but participants can scan as many codes as they find - the more QR Codes scanned, the more entries entered to win!


News Release FOR IMMEDIATE RELEASE Contact: Luke Kloberdanz, IATA staff (800-227-0046,

The City of Delafield becomes an Ice Age Trail Community

Delafield, WI — When complete, the Ice Age National Scenic Trail will cross approximately 132 communities in 31 of Wisconsin’s 72 counties. Along the way, the Trail takes users to some of the best glacial features in the world, provides opportunities for personal rejuvenation, is an outdoor classroom, and is an economic resource for communities. These assets make the Ice Age Trail a welcome addition to many communities ranging from small roadside stops to bustling metropolises.

The Ice Age Trail Alliance has established the Ice Age Trail Community program, designed to help communities leverage the Trail as an economic and social engine, while promoting the Ice Age National Scenic Trail to community members and visitors alike. Commitment to this program represents an agreement to cross promote one another, building healthy and vibrant communities.

The City of Delafield is the most recent addition to the Ice Age Trail Community roster. Tucked in the heart of the Kettle Moraine, Delafield is rich with outdoor beauty and year-round recreational activities. It offers casual and award-winning dining, lodging, specialty shopping and unique historic sites. Delafield is full of friendly faces and stays true to its small town ideals.

To celebrate this designation the Alliance and City of Delafield plan to host a National Trails Day event on June 3rd, 2017. Details to follow.

The Ice Age Trail, one of only eleven National Scenic Trails, is a thousand-mile footpath highlighting Wisconsin's world-renowned Ice Age heritage and natural resources.

The Ice Age Trail Alliance is a non-profit volunteer- and member-based organization established in 1958 that works to create, support and protect the Ice Age Trail. Visit for hiking information and volunteer opportunities.

Delafield is a vibrant city, nestled in-between Milwaukee and Madison, Wisconsin, and is set among the tranquil waters and rolling hills of Waukesha County’s “Lake Country." For more information, please call the Delafield Chamber of Commerce and Tourism Council at 1-888-294-1082 or visit www.visitdelafield.orgAlso find us on Twitter (@visitdelafield) and Facebook (

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